Privacy Policy

Introduction

At Guangzhou Ziyu Tech Co., Ltd. (“Ziyu,” “We,” or “The Company”), we prioritize your privacy and are committed to protecting your personal information. This policy explains the types of information we collect when you use our app (the “App”) or website (the “Website”), and how we handle, use, and protect that information.

Our payment processors have separate privacy policies. We recommend reviewing their policies before sharing any information through their systems.

Please read this policy carefully. By using our Service, you agree to our privacy practices. If you do not agree, please do not use our Service. This policy may be updated from time to time, and your continued use signifies acceptance of any changes. Please check the policy regularly for updates.

Children Under 13

Our Service is not designed for children under 13, and we do not knowingly collect personal information from this age group. If we discover that we have inadvertently collected personal data from a child under 13 without proper parental consent, we will promptly remove that information from our records.

If you suspect that we may have collected information from a child under 13, please notify us immediately at [email protected]. We are committed to ensuring the safety and privacy of young users and will take appropriate measures to address any concerns.

Types of Information We Collect

At Ziyu, we are committed to transparency and respect for your privacy. The following outlines the types of information we collect from you, how we collect it, and the purposes for which we use it. Our practices are aligned with legal standards to ensure the protection and responsible handling of your personal information.

1. Information You Provide Directly

We collect and store the information you provide when you:

· Download, update, or play our games.

· Participate in competitions or special events like focus testing days.

· Interact with us on social media platforms such as Facebook, Twitter, Twitch, YouTube, Instagram, Reddit, and Discord.

· Enter information on our website or subscribe to newsletters.

· Purchase our merchandise or make in-app purchases.

· Request technical support or contact us with compliments, complaints, or other inquiries.

2. Information Collected Automatically

We automatically gather certain information when you interact with our services, such as:

· Usage data to help us design and improve our services and games.

· Basic profile information from third-party platforms (e.g., Facebook, Twitter) when you sign in through these services.

· Device-related information (make, model, OS version, language, time zone, etc.) to optimize service delivery.

· Cookies and advertising IDs to enhance user experience and deliver tailored content. Note: Disabling cookies may limit some features.

· General location data (city/country) based on your IP address to customize service delivery.

3. Information from Third Parties

We may also receive information about you from third parties, which helps us provide the services you request:

· When you purchase our services through platforms like the App Store or Google Play.

· If you log in through social media accounts, we collect basic profile information (name, profile picture, age range, friends list) to facilitate social interactions within our services.

· Information from in-app features like Game Center, including username and gameplay data.

At Ziyu, we prioritize your privacy and ensure that all information collected is handled in compliance with applicable laws and regulations. By understanding how we collect and use your information, you can make informed decisions about your interactions with our services. We are committed to maintaining the highest standards of data protection to ensure a secure and enjoyable experience for all users.

How We Use Your Personal Information？

At Ziyu, we are committed to safeguarding your privacy and ensuring that your personal information is handled in accordance with applicable laws and regulations. Below is a summary of the primary ways in which we use the information we collect from you. These practices are designed to provide you with a secure and optimal gaming experience, enhance our services, and protect both our interests and those of our users.

· Provision of Services: Ziyu processes your personal information to fulfill our contractual obligations to you, including enabling account creation, facilitating gameplay, maintaining your progress, and allowing in-game communications. This also includes processing payments and maintaining records of transactions through platforms like Google Play, iOS App Store, Facebook.

· Improvement and Monitoring of Services: We process personal information to improve and monitor the performance of our games and services. This legitimate interest allows us to enhance your gaming experience by analyzing data related to gameplay and device performance.

· Customer Support: When you contact us for support, we process your personal information to address and resolve your queries or complaints. This processing is necessary to perform our contractual obligations and ensure that you receive effective assistance.

· Analytics and User Segmentation: Ziyu processes personal information for analytics and user segmentation purposes. This includes creating anonymized and aggregated data, segmenting users based on specific characteristics, and conducting predictive analysis to better understand user behavior and preferences. These activities are conducted in our legitimate interest to improve our services and user engagement.

· In-Game Offers and Promotions: We process personal information to present you with tailored in-game offers and promotional content. This processing is based on your gameplay, location, and in-game interactions, and is conducted in our legitimate interest to enhance your gaming experience.

· Advertising: Ziyu may process personal information to present you with targeted advertisements both within our games and on other platforms. Where required by law, we will obtain your consent before engaging in such processing. In cases where consent is not required, we rely on our legitimate interests to provide relevant advertising. You have the option to manage your advertising preferences through game settings or by following the instructions provided in our Cookie Policy.

· Surveys and Feedback: From time to time, we may request your participation in surveys to gather feedback on our services. Participation is voluntary, and the information collected is used to improve our products and services in line with our legitimate interest.

Ziyu processes personal information in a manner that is consistent with our legal obligations and your rights. We are committed to using your data responsibly to provide and enhance our gaming services, support our users, and maintain a secure and compliant environment. All processing activities are conducted in accordance with applicable laws and regulations, and we encourage you to review our privacy practices regularly.

Who We Share Your Information With？

At Ziyu, we may disclose your personal information to the following types of third parties:

1.Other Players and Social Media Platforms:

⚪In-Game Sharing: Your profile information, in-game activities, and any data you choose to share (such as chat data) may be visible to other players within our games.

⚪Social Media Integration: We integrate with social media platforms like Facebook and Google to enhance your experience by accessing your friends list and displaying your profile picture.

2.Advertising Partners:

⚪Personalized Advertising: We share certain information with our advertising partners to deliver targeted ads and measure their performance. This helps us provide you with relevant advertisements and improve our advertising strategies.

3.Payment Processors:

⚪Transaction Processing: To facilitate payments for in-game purchases and other services, we collaborate with payment processors such as Google, Apple, Amazon, Facebook. These partners process your payment information in accordance with their own privacy policies.

By sharing information with these parties, Ziyu aims to enhance your gaming experience, provide targeted advertising, and process payments effectively, while ensuring compliance with relevant data protection regulations.

When Do We Disclose Information？

Ziyu may disclose the personal information we hold about you under the following circumstances:

· Legal and Regulatory Compliance: We may disclose your personal information if required or authorized by law. This includes compliance with legal obligations, responses to lawful requests from law enforcement agencies, or other governmental authorities. This ensures that we meet our legal and regulatory responsibilities and cooperate with official investigations as necessary.

· Business Operations and Service Provision: We may share your information with our business partners and third-party service providers who assist us in delivering our services to you. This includes entities involved in advertising, payment processing, cloud storage, and hosting services. Such disclosures are essential for the efficient functioning of our business operations and to enhance the quality and delivery of our services. For detailed information on these third-party services, please refer to our section on information sharing with service providers.

· Emergency Situations: In certain critical situations, we may disclose your personal information to prevent or address emergencies, including threats to safety, health, or property. This could involve scenarios where immediate action is needed to avoid or mitigate a serious emergency or criminal activity. In such cases, we will document the nature of the disclosure and the reasons for it to ensure transparency and accountability.

Our practices ensure that any disclosure of personal information is handled with care and in accordance with applicable legal and ethical standards.

Where We Process Your Personal Information

We handle your personal information in various locations, including within the European Economic Area (EEA), the United Kingdom (UK), the United States, and other regions. When transferring your information outside the UK or EEA, we ensure it is sent to countries deemed to provide adequate protection by the EEA or UK. If a country does not have such adequacy status, Ziyu implements standard contractual clauses approved for safeguarding your information during international transfers.

How Long Do We Keep Your Information?

We retain Personal Data for 3 to 5 years to fulfill the purposes outlined in this Privacy Notice, comply with legal and regulatory requirements, protect our or others' interests, and as required by law. When Personal Data is no longer needed for these purposes, we will remove it from our systems according to our internal retention policies.

Our retention periods are influenced by:

· The length of time we maintain our relationship with you and provide our services.

· Whether the processing of your data aligns with reasonable expectations at the time of collection.

· The compatibility of the data's use with any other disclosed purposes.

· The relevance and utility of the data for our services, and whether further processing is legally permissible.

· Whether the data has been de-identified, anonymized, or aggregated.

· Any applicable legal obligations.

Access, Correction & Deletion

You are entitled to request access to your personal information and platform data at any time. To exercise this right, you may send a written request to us, submit a support ticket within the game, or contact us via the provided email address. Upon receiving your request, we will furnish you with the details of the information we have on file, in compliance with relevant legal obligations.

If your personal information or platform data changes, it is important that you notify us so we can update our records to ensure accuracy. You can request that we correct any inaccuracies or make updates to your data by contacting us through the provided channels.

If you wish to have your personal information and platform data deactivated or deleted, please inform us, and we will process your request accordingly. Once your data is deactivated, it will no longer be accessible.

Data Security

At Ziyu, we prioritize the protection of your personal information through the implementation of robust security measures. We employ secure servers with advanced firewalls to store your data. Additionally, payment transactions are safeguarded using SSL encryption technology.

You are also responsible for maintaining the security of your information. If you have selected a password for accessing certain features of our services, you must keep it confidential and not disclose it to others. Exercise caution when sharing information in public areas of the service, such as comment sections, as this information may be accessible to other users.

Despite our efforts to secure your data, please be aware that no method of transmission over the internet or mobile platforms is entirely secure. While we strive to protect your personal information, we cannot guarantee the absolute security of data transmitted through our service. Any transmission of personal information is at your own risk. We are not liable for any breaches of privacy settings or security measures we implement.

Changes to Our Privacy Policy

We may periodically update our privacy policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. When significant changes are made, we will update this page with the revised policy and provide notice of such changes. Notifications will be sent to the email address provided in your account and an in-app alert will be displayed the first time you use the service following the update.

The date of the latest revision will be indicated at the top of this page. It is your responsibility to ensure that we have a current, active email address for you and to periodically review this privacy policy for any changes.

Contact Information

For any inquiries or comments regarding our privacy policy and practices, please contact us at: [email protected].